Latest Update: March 10, 2017
When it comes to identity theft protection, we all hope to scrape by with the bare minimum. If there’s a monitoring service that’s free, you can bet there will be millions lining up to try it out. And while this is fine in theory, you never want to be the person who could have stayed safe, but did not just to save a few dollars.
Now, LifeLock is one of the top brands running – but, does that mean their minimum protection plan will be enough to keep your identity safe?
Read our in-depth review to find out what this package offers; when you are done reading, it will be easy to decide if this is the right protection plan for you!
What Features Are Included in LifeLock Standard?
LifeLock Standard is your no-frills identity theft protection plan, advertised LifeLock at $9.99 a month or $109.99 a year. The plan gives you all the features listed below.
LifeLock Identity Alert System: As with any LifeLock protection plan, the Standard package includes this proprietary alerts system. You will get notified at any point if you become the victim of identity fraud. These alerts can be sent by e-mail, phone, or text.
Black Market Website Surveillance: You never know when your personal information will become part of a stolen data dump. LifeLock tracks data posted at more than 10,000 websites where identity thieves frequent. If your data gets caught, LifeLock will be able to notify you before a criminal has the chance to destroy your identity.
Lost Wallet Protection: Whether it was lost or stolen, having your wallet in the wrong hands can be a spell for disaster. LifeLock will assist in the cancellation and replacement of all your credit cards, licenses, registrations, and anything else. In the end, there will be no entry point left for even the most creative of thieves.
Address Change Verification: It’s common for identity thieves to change your address with the intent of gathering more identity information. No matter which account is touched, LifeLock will notify you and request validation. This means you can find out when a thief tries to divert your mail, instead of after the damage is done.
Spam Mail Blocking: Are you getting sick of the “pre-approved credit card” offers that end up in your mailbox? LifeLock will help put a stop to those by reaching out and getting your information removed from their mailing lists.
LifeLock Customer Service: Run into any troubles? Think someone might be stealing your identity? LifeLock customer service representatives are available through live member support 24 hours a day, 7 days a week. Call or chat, even on holidays, and get immediate help!
Privacy Monitoring Tool: As of 2015, the privacy monitoring tool is out of Beta and an official part of the LifeLock Standard, Advantage, and Ultimate Plus protection plans. This feature helps exclude your personal data from various data mining databases. For instance, it could help keep your phone number and home address out of a reverse lookup service’s listing results.
Plus, as a LifeLock Standard member you receive a $1 million service guarantee that will cover the expenses if you do end up a victim of identity theft. Not only that, but LifeLock also deploys identity restoration specialists to work side-by-side with you to ensure your credentials are restored as fast as possible.
Disclaimer: “Service Guarantee benefits for State of New York members are provided under a Master Insurance Policy issued by State National Insurance Company. Benefits for all other members are provided under a Master Insurance Policy underwritten by United Specialty Insurance Company. Under the Service Guarantee LifeLock will spend up to $1 million to hire experts to help your recovery. Please see the policy for terms, conditions and exclusions at LifeLock.com/legal.”
How Much Does LifeLock Standard Cost?
LifeLock standard prices in at $9.99 a month, which is comparable to the basic coverage plans from other providers. Identity Guard, the leading competitor, charges $9.99 for their Essentials plan. While the two are similar, only LifeLock offers true 24/7/365 support.
Further, you can take advantage of the LifeLock Junior add-on offer. This costs just $5.99 a month, while Identity Guard’s Kid Sure runs $9.99 a month. When combining the two, not only do you get greater support from LifeLock, but you also save $4 a month.
Is LifeLock Legit?
There are many identity theft protection services on the Internet, so how do you know which ones you can trust? You might be wondering, “Is LifeLock legit?” but that’s not an easy question to answer. These services are seen as legitimate if they work to protect you from identity theft. In the end, identity thieves will always find another way to attack.
In short, LifeLock is legit but you cannot assume it guarantees you 100% protection from an identity theft attack. That’s why even the biggest and greatest identity theft protection companies offer something in the way of insurance. LifeLock gives a *
$1 million service guarantee, and Identity Guard provides $1 million in identity theft insurance.
That said, LifeLock has an A+ BBB rating, is backed by $100’s of millions in investments, and has a valuation in excess of $1 billion. It is a company that’s poised to grow, so you can bet as long as Americans need protection, LifeLock will be one of the first choices.
Of course, a company is only as good as the product or service it offers…
Here’s What LifeLock Reviews Say!
The best way to tell if a protection service is worth it is by looking at what others have experienced. There are many past and present LifeLock users that have posted LifeLock reviews on the Internet. You do not have to worry so much about shill reviews, as these are large-scale corporations that do not forge testimonials.
For the most part, people love LifeLock’s Standard plan. It serves as a great entry point for anyone interested in protecting their identity. It’s especially beneficial for those that do not have a credit report to focus on yet. If you just want to safeguard yourself from identity theft, you can bet on LifeLock’s Standard protection plan to keep you safe.
That said, some ex-subscribers made the switch to different LifeLock plans to further protect their identities. While LifeLock Standard offers ample identity theft protection, there is nothing in the way of credit monitoring. Since many identity crimes start with stolen credit information, this is not a security loophole you want to leave open. Instead, you could use LifeLock Ultimate Plus to ensure your identity stays safe from all types of attacks.
Compare LifeLock to Other ID Theft Companies
LifeLock matches up strongly against every other identity theft protection service around. In fact, we even ranked LifeLock as being the best credit monitoring service too which goes to show how effective the company is at protection your information.
With that said, it’s important to give each ID theft company a fair shake before deciding that LifeLock is the best option. So lets compare LifeLock to a few of its competitors!
LifeLock Standard vs. Identity Guard Essentials
The other titan in the identity theft industry is Identity Guard, a company that is just about as well-known as LifeLock. They also have a basic protection plan called Identity Guard Essentials. It runs $9.99 a month which is the same price as LifeLock standard.
So what’s the difference?
Check out this comparison chart:
|LifeLock Standard||Identity Guard Essentials|
|SSN Monitoring||SSN Monitoring|
|Black Market Monitoring||Black Market Monitoring|
|$1 million service guarantee||$1 Million Identity Theft Insurance|
|Lost Wallet Protection||Lost Wallet Protection|
|LifeLock Identity Alert System||Account Takeover Alerts|
|Address Change Verification||ID Verification Alerts|
|Stolen Funds Replacement||ID Vault Password Protection|
|Identity Restoration Support||ID Theft Victim Assistance|
|Live Member Support|
|Reduced Pre-Approved Credit Card Offers|
As you can see though, LifeLock really does stand on top — even against their next closest competitor, Identity Guard. There are many more features offered with LifeLock Standard when compared to Identity Guard Essentials. This list doesn’t do enough to show that. For instance, the LifeLock Identity Alert System will send you alerts for many different fishy circumstances while there are just a few types of alerts offered in the Essentials plan.
LifeLock Standard vs. IdentityProtect Standard
IdentityProtect offers a basic identity theft package that’s similar to LifeLock (and it even has the same name), it’s called IdentityProtect Standard. It costs $9.16 a month which makes it a little cheaper, but their family add-on option is what makes this company great. If you prefer, you can get their comprehensive coverage which competes with LifeLock Ultimate Plus. The two are priced roughly the same but the IdentityProtect plan covers your spouse and children also. You can read our review here to learn more.
But if you’re just looking at LifeLock and IdentityProtect Standard plans it is clear LifeLock is still King!
The biggest reason for this is because CSID protection (currently) is inferior to LifeLock protection. Their systems, methods of alerts, and levels of coverage cannot compare. The best of the best is LifeLock and it will stay that way, at least for a while, but it can get costly if you have a whole house to protect.
Conclusion: Should You Subscribe to LifeLock Standard?
If you are shopping on a tight budget, and you just want identity theft protection, then the LifeLock Standard plan is ‘adequate’ for your needs. But, it’s recommended that most individuals take the time to consider the benefits of both credit monitoring and identity theft protection. The two go hand-in-hand, and for the most part, you will be better off investing in comprehensive coverage.
Not sure if LifeLock’s Standard plan is appropriate for you?
Read our Full Lifelock Review now!
Other LifeLock plans include:
LifeLock Advantage – a basic protection plan that includes everything from LifeLock Standard, plus more identity prevention theft features and credit monitoring help.
LifeLock Ultimate Plus – a full package deal, including the best credit monitoring and identity theft features money can buy.
LifeLock Junior – a basic add-on that allows you to extent identity theft protection to your children, not bad considering estimates say around 10% of kids become victims.
LifeLock Wallet – a simplified protection plan in the form of an app, which allows you to keep safe and track your credit score through your smartphone.
LifeLock Family – a run-through on the best identity theft prevention features and how you can best sculpt a family-oriented protection plan.
[November 22nd, 2015] New Plan Feature Update: From time-to-time, LifeLock adds new protection features to their pre-existing security plans. Subscribers of LifeLock Standard, Advantage, and Ultimate Plus all have gained access to their new privacy monitoring feature. This effectively eliminates personal data from various online search engines, such as reserve phone number directories.
[July 26, 2016] New Feature Disclamer Added: In regards to the $1 million service guarantee, “Service Guarantee benefits for State of New York members are provided under a Master Insurance Policy issued by State National Insurance Company. Benefits for all other members are provided under a Master Insurance Policy underwritten by United Specialty Insurance Company. Under the Service Guarantee LifeLock will spend up to $1 million to hire experts to help your recovery. Please see the policy for terms, conditions and exclusions at LifeLock.com/legal.”