IdentityProtect Review – ElitePersonalFinance

Last Update: September 1, 2021 Identity Theft Companies Reviews

Who is IdentityProtect Exactly?

This is not Experian’s protection plan.

Thankfully, they have the top spots beat … at least for family protection!

This identity theft protection company provider is now — as of April 2016 — even owned by Experian!

They are new to the game, but their deep ties make it clear they are here for the long haul.

But let’s not get ahead of ourselves just yet …

We need to cover what they offer in each plan first, so you know what you are dealing with!

What Plans Does IdentityProtect Offer?

They have three plans … ‘Standard,’ ‘Advantage,’ and ‘Ultimate.’

When you join, you will find their plans: ‘Good,’ ‘Better,’ and ‘Best.’

Instead of monthly, signing up for a year saves you 10% but requires annual renewals.

Now here’s what each plan offers you …

  • IdentityProtect Standard Plan
  • Credit monitoring from Equifax, Experian, and TransUnion
  • Ongoing dark Web monitoring
  • Protection of losses up to $10,000
  • IdentityProtect Advantage Plan
  • Credit monitoring from Equifax, Experian, and TransUnion
  • Access to your TransUnion credit report
  • Ongoing dark Web monitoring
  • Password encryption
  • Protection of losses up to $25,000
  • IdentityProtect Ultimate Plan
  • Credit monitoring from Equifax, Experian, and TransUnion
  • Access to your credit reports from the three bureaus listed above
  • Ongoing dark Web monitoring
  • Password encryption
  • The option to add family members to your plan
  • Protection of losses up to $1 million

Paying for their comprehensive coverage means you also get access to their great promotional offers supplied through the Affinion Group!

With that said, let’s jump into the brunt of the review — to talk about whether you can trust IdentityProtect and if they are really the best option for you!

Is IdentityProtect a Scam?

They are one of the up-and-coming identity theft protection services. But their lack of identity is also a reason for many new consumers not to trust them.

So, what’s the story … do they deserve 100% trust or not?

We figure the best way to answer that is to analyze IdentityProtect completely. This means doing a little background research to see how they came to be and which companies they have had ties with along the way.

Now onto our research …

We found the most notable piece of information was by ReporTech, LLC; they own them.

ReporTech has been accredited with the BBB since 2014. They have maintained an “A-” rating and have had nine closed complaints since becoming BBB-accredited.

You will not find a BBB page for specifically. This means anyone filing a complaint about IdentityProtect services will have to do so through the ReporTech page.

The domain was purchased for $30,000 off Equifax in 2013. The credit bureau transitioned to use instead.

So the business behind IdentityProtect is backed by real money. This takes away many of people’s concerns over them being a ‘white label’ service provider. Even though they are reselling coverage instead of personally financing it all, it does not discredit them at all.

But, as with any identity protection company, you have to be careful about where you could “feel ripped off” along the way.

Read The Fine Print

Nothing about screams out, “SCAM!” but you never know for sure from a site’s visual presentation. What matters is how the website really performs for its users. If you want a little perspective on the rough areas, read the fine print before signing up.

The issue with IdentityProtect services is clear.

New York residents cannot take advantage of the coverage offered in their identity protection plans.

Thankfully, the insurance feature is always an overshoot with identity theft protection companies. They bolster up big claims, like “$1 million guaranteed coverage,” but the reality is they only end up covering smaller costs. For instance, a $200,000 loss to credit card fraud would be footed by the credit card issuer and not the identity theft protection company.

Watch out for the upsells.

When you make an account at, you are prompted with the option to say ‘Yes’ or ‘No’ to two different things at the moment.

This includes an upsell for personal loans up to $35,000 and the potential to own instead of rent your house. Of course, these are generalized offers, and 99.99% of the time, you can bet you will find a more appropriate financing deal elsewhere.

So, be aware of what you are getting yourself into — it’s the same when you go for an oil change. Just get your oil changed with no extras, and you will do just fine!

Know What You are Paying for?

If you see a bad review of protection services, you do not necessarily hear bad things about this company.

So what are you really paying for?

Your subscription cost goes towards paying for a conglomeration of services. Instead of offering proprietary credit monitoring and identity theft protection, they resell different services.

When you register a domain name, you could see the same scenario.

You find a trusted domain registrar and pick your name — they even give a nicer price than the actual provider. But in the end, the company you are dealing with is reselling other services.

Unfortunately, you cannot create your own IdentityProtect style package … these particular protection plans are specifically tailored and made available for IdentityProtect to resell.

Which IdentityProtect Plan is Right for You?

Before taking advantage of their free 7-day trial offer, decide which protection plan best suits your needs. This will require first figuring out whether you need identity theft protection or if you would benefit from credit monitoring as well.

If you want identity theft protection and not credit monitoring, your two options are the ‘Standard’ and ‘Ultimate’ plans. Now you must ask yourself, is it worth $10 more every single month to upgrade to their Ultimate plan?

You are picking up credit report access (through TransUnion) and password encryption by doing so. Only in limited circumstances will the financial loss protection help, so having $25,000 instead of $10,000 for loss protection is usually not a big deal.

You will be happy enough with the Standard plan. When choosing your passwords, add some consideration or get a quality password manager tool. If you want to secure your credit, place a security freeze on your file. Then you will have no worries left.

If you want full coverage, subscribe to IdentityProtect Ultimate!

This plan is literally the best protection you can buy. It even comes with quite a few nice perks if you go through IdentityProtect.



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